“We make a living by what we get. We make a life by what we give.”

“We make a living by what we get.  We make a life by what we give.”  

– Winston Churchill

TIS THE SEASON TO BE GIVING. 

It’s that time of year when we are asked by so many to support an organization, to give of our time, to donate.  The holidays always seem to bring about that need to help another.  The Network for Good surveyed 3000 donors and found the top seven reasons why donors give to non-profits.   

1. Donors are mission-driven – scientific study shows that generosity stimulates dopamine, which creates similar brain activity in the regions connected to the experience of pleasure and reward.
2. Donors trust your organization – they believe in the vision and feel satisfied after giving. 
3. Donors understand their impact – communicating what has been accomplished gives donors the confidence they need to continue lending support.  Donors like to see how they are making a difference. 
4. Donors have a personal connection to your cause – if a donor has firsthand experience with your cause, they will become your best advocate.   
5. Donors want to be a part of something meaningful – it’s that feeling that a donor is doing something meaningful and significant.  Personal stories are so impactful. 
6. Donors are engaged – people are always looking to support with their time and not just their finances.   
7. Donors want tax benefits – some donors value the financial incentive of giving.  For those looking for certain tax benefits, the end of the year is always a great time to make your case.  

Giving is not just about the financial benefits to the organization; it is beneficial to the giver in more ways than you know. Some of those benefits include lower blood pressure, increased self-esteem, less depression, lower stress levels, longer life, feeling happy, improved social connection, and the contagious attitude of being grateful.

The next time you are asked or approached to give, be grateful someone thought of enough of you to ask for your assistance.  May the season bring you joy, and happiness filled with lots of giving and gratefulness.